The Business Logic of Sustainability
At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional “take / make / waste” industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.
Notice the incredibly beneficial effect this company’s “Mission Zero” business plan has had on goodwill and market share.
Highlighting the dominant role that business currently plays in plundering the earth’s resources and stressing the potential for business as a solution to the problem, his message is clear:
“Theft of our children’s future will one day be a crime.”
Do create a 15 minute window in your day to benefit from the uplifting messages in this short video.
November 3, 2009
Posted in: Ethical Shopping
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